Effectiveness of celebrity endorsements at Nike

Effectiveness of fame imprimatur at Nike A books Review gain: Jenny Henley Student No. 20017345 Course: BA merchandising Yr 3 Lecturer: Dennis Harris Contents Page rate Introduction 2 Chapter 1 description of laurels Endorsement3 The use of celebrities authoritys4 Celebrity endorsement risks.4-5 Chapter 2 stake Attitude and purchase intentions.6-7 Source Credibility8 Source attracter9 The adjoin Up surmisal10-11 Role of Transfer of intend Model....11-12 Chapter 3 Does Celebrity endorsement mesh?..13 Effectiveness of Celebrity endorsement at Nike.....14-15 Conclusion..16 Bibliography.17-19 Introduction Why I predominate the topic Celebrity endorsements have always interested me. I wanted to study how important celebrity endorsements were to the advertising industry.

The billions of dollars spent per division on celebrity endorsement contracts show that celebrities, standardized Liz Hurley, Britney Spears and tiger Woods, play an important role for the advertising industry I mat that the adverts never motivated me to buy, but I wanted to epitome why they are so prevalent and how advertisers bulge out them to work in their favour. I chose Nike because they employ virtually of the biggest names in sport. Information Sources I searched databases and journals through the head website, such as ABI inform and emerald. There I raise all the pertinent material. I also read books to materialize which areas of celebrity endorsements to inquire trends and theory. Objectives To show that advertisers but a sell of though t into selecting the amend celebrities. Ho! w they have to use tools like Match up Hypothesis, believability and attractiveness as well as the transfer of intend model. To investigate if it actually increases brand...If you want to get a rise essay, order it on our website: BestEssayCheap.com

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