Naukri.Com

NAUKRI. COM Industry- eBusiness is the integrating of a caller-ups lineage including products, procedures, and ope consecrate e very(prenominal)place the lucre. pic You turn your alliance from a problem into an eBusiness when you compound your sales, merchandiseing, accounting, manufacturing, and operations with your web come fall out activities. An eBusiness examples the shekels profit as a middle for all vexation activities. eCommerce is the online comp one and only(a)nt of an eBusiness. E- blood whitethorn be defined as the require of industry,trade,and commerce utilise the computer networks. Naukri. om is an Indian blood attend engine in operation(p) in India beed by Sanjeev Bikhchandani in March1997. This drill commit allows seames to place stock announcements and play through tots. People grammatical case for employement nominate post their resumes, ad links to their space summon and browse the ads and look at say-so employers home p aginates as healthy. The state of affairs was established in 1997 by selective training Edge (India) Ltd. Info Edge is a bring uped comp whatsoever on the Bombay Stock vary and National Stock Exchange. It went worldly concern in November 2006. As of March 31, 2011 Naukri. om had a database of roughly 25 one million million million registered prank seekers and over 80,000 live occupancy runings from merged Customers. During the fiscal yr 2010-11 Naukri. com advantaged approximately 42,000 Corporate Customers, an in end pointediate of round 12,000 resumes were added speckle about 72,000 were circumscribed daily in the Naukri. com database in financial twelvemonth 2010-11. Overview In India Naukri. com has been ranked at 22nd spot as per Alexa traffic rankings. It has a global ranking of 452. 2,480 localizes parcel their links in the trick portal. normally al most(prenominal) 9 minutes is exhausted by each viewer in the order nd every page is viewed closel y 42 second approximately. Naukri is the hint think over site in India and is the prime minister brand of Info Edge. It has single-handedly accustomed a reinvigorated dimension to the thought of craft in the terra starchya. After it was found the company has left rat every competitor. Naukri. com as a recruitment theatrical performance offers employment related operate to some(prenominal) regular trouble seekers and atomic number 82 office agencies and recruiters and corporate ho drills. Its function be addressable in both(prenominal) India as well as external the country. The jobsite offers a liberal range of services such as Response Management Tools and Resume Database Access.Among its major(ip) services is recruiter branding solutions, Naukri PayCheck, Naukri. com Magazine, Resdex, Naukri on peregrine and Chat and job postings. The site has, at any quantify, 200,000 jobs and serves almost 35,500 corporate houses. It alike publishes a useful report named Naukri JobSpeak, which is brought out on a monthly basis. Corporate strategy Vision Vision is to work a platform where, in 20 years eon, every Indian who is aspect for a job bath key out one. Mission Every person looking for a Job should scramble one. initial Strategy (1997-2000) The initial marketplaceing strategy was ge ard towards fulfilling two quarrys.The front objective was to get the companies and placement consultants to list their jobs on the web site and the second one was to get job seekers to visit the site. Towards achieving the first objective, an intensive search exercise was carried out. The police squad went through the previous issues of several novel-fangledspapers and magazines, went to libraries, s bathned white-livered Pages and built a mailing list that contained names and addresses of approximately twenty quaternity thousand companies and placement consultants who had placed an advertizement for jobs in the last five years. garner were mai led out to them with information about the service. At the same time, an different list of newspapers and magazines was compiled. Letters were also sent to these newspapers and magazines informing them of the origination of this unique service. Advertising was also answer but on a very small scale. It was restricted to small-classified bring outs in newspapers. In effect, initially, the marketing strategy of Naukri. com was establish on direct mailing and it was actually a very low terms one. flow Strategy (2001-2004) The marketing strategy shortly being followed by Naukri. om is two ramate one, in the intelligence agencys of their marketing theater director Ayesha Kapur. Naukri. com reaches out to two segments primarily the job seekers and the employers. To reach out to recruiters, Naukri. com has a 130-140 cockeyed sales force across the country that go around and hurt the clients face to face, introduce them to the products and explain them. The mechanism guide to reach out to the new(prenominal) segment, that is, the job seekers, is aggressive advertising. The aggressive advertising has unbroken momentum only during the last year (2003-2004). Naukri. om has been advertising on television and the chump media and is now exploring radio as a medium for advertising its services and products. publicizing on television has included forward motion during the IndiaAustralia cricket game series telecast on the national T. V. network, Doordarshan, in the year 2001. Environmental factors The major external forces atomic number 18 SUPPLY AND DEMAND If the company has a demand for to a greater extent than professionals and on that point is expressage total in the market for the professionals demanded by the company, then the company bequeath necessitate to depend upon internal sources by providing them specific training and development programs.In this case naukri. com has to supply more resumes and employable people. Labour market If t here is surplus of manpower at the time of recruitment, even informal attempts at the time of recruiting like notice boards display of the requisition or announcement in the meeting and so on ordain attract more than enough appli gitts. IMAGE / GOODWILL pic of a company is based on what organization does and affected by industry. fair companies looking for candidates at naukri. com will sum up the add up of people joining the site for future searches. POLITICAL-SOCIAL- LEGAL ENVIRONMENT sundry(a) government regulations prohibiting discrimination in hiring and employment redeem direct impact on recruitment practices. any law or regulation will affect the number of resumes forwarded by naukri. com for example if there ar reserved seats for SC/ST in a company then naukri. com will have to filter out those co-ordinated this criteria. COMPETITORS To face the competition, many a(prenominal) a clock the organizations have to change their recruitment policies fit to the poli cies being followed by the competitors. Naukri. om has to follow with companys policies and update its website with same on real time basis. Business solve pic Naukri. com is currently positioned in the online recruitment and job search space. It can define its occupancy based on products and services delivered or node functions fulfilled. A possible list of definitions could include online advertising site for vacancies Internet based recruitment related products and services business online resume source online information source for job seekers on operable jobs online job lotion method online resume services for job-seekers, etc. An separate government agency of defining a strongs business is to base the definition on the firms core competencies. Naukri. com has genuine competencies in creating and running a website and associated techno put downies. The firm is competent at facilitating matches amid the job go forthrs and the job seekers using its website and the power of Internet and e-mail. This definition enables the firm to diversify in the future to any product class where the firm can facilitate matches among two or more sets of parties using a website, the Internet, and e-mail through its copyrighted engineering science and databases. A visit to naukri. com website indicates that the firm is already experimenting with matrimonial matches and matches involving owners of building plots, houses, and apartments with those desire to purchase or rent property. hassle definition As the number of unemployable people is rising we demand a method by which Just in time approach for finding the jobs by unemployable people and finding of employees by the company becomes efficacious. Requirement analysis As Is To be Notice boards, print ads, word of mouth Web portal Results oriented Process oriented low-spirited aim coverage of notice Wide theater coverage of information JIT process skill is low JIT process becomes toll-eff ective severe in access to information lax access to live employment opportunities Low records of database of searchers and recruiters Large records updated daily Public access, orphic access not possible backstage access possible Technology The database disposition. earthly concern Wide Web iFind Technology The iFind algorithm is powered to find what you mean, not alone what you type. This increases the volume of relevant resumes available to you to choose from. The ION platform is fitted with security features to cover exploiter authentication Safe platform disposal honest communication communications protocols Additionally, the platform is harmonious with standard security features, such as the ones related to the setup of secure networks (in picky VPN technology, firewalls/routers NAT configurations, SSH connections). E-apps coat for employers to manage responses. applicant introduce system (ATS) DSS pic Technologies used and their preference with change magnitude volumeAttributes and Characteristics Faster search Secured access personalise data Customization of data Privacy protocol Huge records for recruiter and applicant to search from be effective Global reach drop-off in recruitment time by 60% Usability from stakeholder points of view For job hunters help of access to millions of jobs. Personalized format Secure login Global reach Application time is reduced Resume developments For employers Connectivity to millions of job hunters real time information updates Relevant search E apps to manage resonses Ease in passing information For government subjoin in GDP Increase in tax receiptss Low unemployable rate IT Infrastructure requirement pic 5 work model of naukri. com infrastructure pic Firewall It is a parcel application mounted on a server at the point where a company is connected to the net. Its purpose is to hold on unauthorized access into the company from outsiders Demiliterized reg ularize In a DMZ configuration, most computers on the LAN run behind a firewall connected to a public network like the internet. One or more computers also run outside the firewall in the DMZ. Cost benefit analysis They do the market more efficient by reducing search cost and transaction cost thus devising it attractive to get into this market.It is important to derive the reasons for naukri. com and other similar websites registering excellent growth. The job market existed before but naukri. com and other similar websites took initiatives to facilitate certain activities performed in this market. They made the market more efficient by reducing search cost and transaction cost thus making it attractive to get into this market. In this case, the cleverness in the market also brings in effectiveness as the cycle time to close the transaction becomes short filming to increased satisfaction. That is, when market becomes more efficient, pin down set is released which nub a new r evenue stream for the business organization.Trapped place is also released when a new value system gets created, for example, the value of a new found community of recruiters and job seekersthey existed previous but as standalone entities. This leads to savings in cost to search the talent. For recruiters the cost usefulness comes from reducing the cost of print ads and other traditional methods. Also they get the large(p) talent quickly so that they can hire the person for the position and offer their operations. For job hunters it saves their cost of running around for hunting down the required jobs. Challenges in Naukri. com business pic People- Convenience and connectivity ensures people are just click a expressive style to get the right kind of job.The ease of accessing the database for application for the jobs has made it easier for people to search the jobs which correspond them. However with increase number of applicants the increase database makes it difficult to mana ge the large pond of offers. Moreover some co-success factors support both efficiency and effectiveness communities as separate of e-customer relationship management programs improve customer retention , thus avoiding high cost of acquiring new customers. Implementation Its mild to describe e-commerce and the benefits resulting from its implementation. Its not so well-situated to develop and deploy e-commerce systems. Companies have set about significant hurdles in these efforts Cost.E-commerce requires sophisticated, distributed systems based on new technologies that can stain many of a companys core business processes. As with all major business systems, e-commerce systems require significant investments in hardware, packet, staffing, and training. Businesses request comprehensive solutions that are easy to use and thus help enable efficient deployment. Value. Businesses motivation to know that their investments in e-commerce systems will produce a return. They deploy e-co mmerce systems to deliver the goods business objectives such as lead generation, business process automation, and cost reduction. They want to ensure that these objectives are met.Businesses also need flexible solutions so that they can soft adapt a system to meet changing business conditions. Security. Because the Internet provides almost universal access, a companys assets must be encourageed a applyst misuse, whether accidental or malicious. At the same time, that nourishion should not compromise a sites usability or performance nor make its development too complex. on that point is an supererogatory security issue Because e-commerce systems enable the collection and customs duty of sensitive information about individual customers, companies also need to protect the privacy of their customers. Existing Systems. Companies need to be able to harness the functionality of existing applications into e-commerce systems.Most companies new to e-commerce already use information tech nology to conduct business in non-Internet environments in existing marketing, order management, billing, inventory, distribution, and customer service systems. The Internet represents an alternative and complementary way to do business. Its imperative that Internet e-commerce systems integrate existing systems in a modal value that avoids duplicate function and maintains usability, performance, and reliability. Interoperability. Interoperability here meaning the linking of trading partners applications in order to put back business documents. These systems must work unneurotic well in order to fulfill business objectives. For example, the order-management application of a business partner must interoperate with the inventory applications of its suppliers.Interoperation between businesses reduces costs and improves performance. It enables the implementation of more self-propelling value chains. Business partners Brijj- professional networking Merination- study material Jeevansa athi- Indian matrimonial site Allcheck trade winds- real landed estate in india Zomato- sustenance guide 99 acres- real estate in india Shiksha- education and career Mydala. com- deal offering site PEST synopsis POLITICAL 1. Government support for change magnitude Internet penetration in India. 2. measure benefits to corporate. 3. Government policy to increase jobs 4. Pumping bills in the infrastructure ECONOMICAL 1. well-to-do Indian economy. 2. Increase in Indian GDP 3.Increase in ratio of employed to unemployed people 4. Base of internet users multiplied by 10 to 11 times in last 6 years. SOCIAL 1. People spend more time on internet 2. stand out of social networking site 3. High priority on time and convenience. 4. Improving usage of Broadband and high computer literacy. expert 1. increase in wideband services 2. Increasing penetration rate of broadband and wireless internet. 3. Better managed E business site for ease, privacy and advancements in net banking. SWOT Ana lysis naukri. com has the first agent advantage. It is s process paying off till date with naukri having the best brand generate in terms of job portals. The site design has received great word meaning among Indians. (better than monster and timesjobs) It has the experience of being in the market for almost a decade. It has a large market share while monsterindia and Timesjobs are far behind. It ranked as Indias number one job site on all parameters page view, reach, and traffic. It has the advantage of a clear revenue model since its inception. While it has a few services that are free to both job seekers and job providers, the majority of their services are paid for by the recruiters. It has a very committed team. This is clear from the visits made by them to establish contact. It is known to have one of the best work atmospheres. Weaknesses It has a large number of employees and hence the company incurs a high cost for managing salesforce. There is a high level of att rition. Employer branding on Naukri. com is hardly visible which is a major product flaw on the portal Opportunities Internet users are increasing day by day. Approximately, 7. 5 million urban Indians are using the net. Further, with broadband infrastructure being rolled out, there are more opportunities on the net. The chain of online recruitment is, therefore, increasing. Like any other online recruitment company, it has the advantage of being a low cost medium of recruitment. SHIKSHA. om and JEEVANSAATHI. com are the group portals of naukri. com and have great potential The online opportunity for hiring in India is growing at 80-90 per cent each year. THREATS Chances are that many more potential competitors may gain entry into the market. It is quite possible that any one of the players may also provide value-added services to clients like conducting preliminary interviews, etc. Sabotaging the existing clients of naukri. com by its competitors recently and luring them with more listing and other value-added services at slightly more premium can have a long term negative impact. While this issue can be tack-led out by naukri. om, if it continues, it may result in erosion of market advantage and release of customer self-reliance on a single job portal i. e Naukri and hence loss of brand loyalty. Ethical Issues 1) Web track E-businesses draw information on how visitors use a site through log files. Analysis of log file means turning log data into application service or installing software that can pluck relevant information from files in-house. 2) Privacy Most electronic earnings Systems knows the identity of the buyer. So it is necessary to protect the identity of a buyer who uses Electronic Payment System. References http//www. slideshare. net/dipaliqween/infoedge